Branding
Branding is a strategic marketing practice that involves creating a distinct and
recognizable identity for a product, service, company, or individual. It goes
beyond just designing a logo; it encompasses the overall perception and
experience that people have with a brand. Effective branding aims to
differentiate a product or company from its competitors and build a positive and
memorable association with its target audience.
This includes the visual aspects of a brand such as the logo, color palette,
typography, and design elements. Consistency in these elements helps create a
cohesive and recognizable brand image.
his involves determining where a brand stands in the market and how it is
perceived by its target audience. It includes identifying the unique value
proposition and differentiators that set the brand apart.